Welcome!
I’m a B2B content guru with 8 years’ experience. I’ve seen firsthand how B2B technology companies struggle to communicate their value in the midst of complexity. Technical correctness is only the first hurdle. If content doesn’t make the reader or viewer go, “aha!” then something is broken.
When it comes to content, inbound, and SEO, I’ve done it all, handling all content projects from ideation to execution. In a nutshell:
- I’ve run inbound marketing programs that generated 80% of the company’s new deals—largely through content that Google loves—facilitating 30% average annual growth for the company.
- I’ve engaged with technical experts to produce content that educates audiences on complex subjects while also positioning the brand as a thought leader.
- Regardless of the format (written, graphic, video, interactive), I cover the entire project, from ideation to delivery to continuous optimization, working solo or managing others.
Remote work is important to me, as I am also an agented writer of fantasy novels. Only one in 6,000 writers will land an agent, and I’m thankful that my work is currently represented and under consideration with major publishers in the US and the UK. My experience and results have proven that remote work allows me to deliver value to my employer while still pursuing my oldest passion.