Check out my work!

Written, video, interactive… I’ve done it all.

No matter the format or outlet, my work rises above the noise.

See My Work ↓↓↓

Since 2015, I’ve written over 300 blog posts, plus numerous case studies, whitepapers, and articles in trade journals. What you see below is only a representative sample.

I’ve also ideated, scripted, and produced videos—both product demos and on-camera work with myself as the presenter.

For every piece I’ve created, I’ve developed a clear vision of 1) what it will achieve for the company, and 2) how to go about it. Check it out!

Content creation

  • Understanding ATP In SAP
    • Ranks #1 in Google for its keywords
    • Complex, technical topic.
    • This piece has become the go-to explanation on the internet for IT professionals who need to understand this topic to perform their job duties.
    • Lifetime: 31,209 sessions
  • B2B Ecommerce Trends
    • Ranks #1-5 in Google for its keywords
    • Evergreen content, updated 1-3x per year as trends evolve.
    • Includes trends from research as well as trends gleaned from product and sales teams.
    • Trends selected for inclusion that put the brand in a good light.
  • Compare The Top 6 B2B Ecommerce Platforms
    • Typically ranks on the 1st page of Google (some fluctuations)
    • Sophisticated thought leadership that cuts across the grain of typical platform comparisons. It recommends choosing your platform based on 1) revenue size, and 2) depth of integration required. This positioning places the brand in an excellent light.
    • Lifetime: 4,265 sessions, 379 conversions, 8.89% conversion rate
  • 6 B2B Portal Examples That Offer Great Customer Experiences
    • Ranks #1-3 in Google for its keywords.
    • Introductory-level article on B2B portals that links out to various client case studies as examples of success.
    • Lifetime: 2,889 sessions
  • All 318 bylined blog posts (does not include ghostwritten posts)

Corevist Commerce architecture diagrams

 

Handled personalized questionnaire, customer interview, writing, collaboration with customer to finalize, graphic design, layout, and web publishing.

  • Monthly prospect newsletter
  • Quarterly customer newsletter
  • Email automation flows driven by topical content downloads
  • Outbound cold email sequences

Major strategic initiatives

Corevist, 2017 – 2022

  • Identified “buy-intent” keywords that the company should rank for in Google, based on user intent, target audience, competing content, and keyword difficulty.
  • Developed messaging flow templates, based on CRO best practices and continuous monitoring, to optimize content for conversions.
  • Ideated, developed, created, and published content on the company website.
  • Made strategic, data-driven decisions on which content to improve, and how, to drive brand awareness and lead gen for the company.

Results

  • 567% increase in web traffic
  • 385% increase in conversions
  • ~80% of sales pipeline came from organic inbound

Corevist.com, 2023

  • Old site dated from 2014 and was failing Google’s Page Experience metrics. I raised the issue with management and defined the project requirements.
  • Along with my supervisor, I co-managed the project while an agency (Brands X Humans) rebuilt a complex website with tons of content. I oversaw the preservation and optimization of valuable content, with a view to keeping our inbound marketing performance as strong as possible.

Corevist, 2022

  • Collaborated with CEO on learning the StoryBrand Messaging Framework and translating the methodology into our scenario. I created all the new marketing messages that flowed from this exercise. I also facilitated focus groups with the sales team to take feedback on the new messages and refine them.
  • Rebuilt all major, navigation-linked content on the website to bring our StoryBrand message to the market. Following the company’s strategic decisions, I wrote all copy, created imagery, and managed the agency that built the new website navigation and launched the new content.

Corevist, Inc.

  • Work with contributors from product, technical, and sales teams, as well as executives, to deliver ghostwritten content that 1) shares their expertise, and 2) makes complexity understandable.
  • Develop and write the content myself, relying on 6 years’ experience with the problems that our customers face. Share the ghostwritten content with bylined authors for feedback, make changes, and publish it.

Fiction

Freelance, Nov. 2022 – present

My fantasy novel is under consideration with major publishers in the US and UK, represented by Lucienne Diver, agent to NYT bestselling author N. K. Jemisin.

Only one in 6,000 writers will land an agent, and I’m thankful for this opportunity. The last six years have proven that remote work allows me to deliver value to my employer while still pursuing my oldest passion.

The Kaleidoscope Kid – PANK Magazine

Logan’s trying to fit into the office grind. Creating spreadsheets, destroying spreadsheets, yadda yadda yadda.

Trouble is, there are 6 of him. It’s a lot to manage.

Read now →

Home Alone XXXIV – Maudlin House

Freudian click. I meant to reply to you, but now I’m looking at 13 childhood stars who grew up to be incredibly hot.

Read now →